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Modern Startup Marketing

205 - How To Start Up Marketing At Your Startup And Tie It Back To Growth

Apr 29, 2024
Learn about the MaaS Method for startup marketing, focusing on customer research, positioning, and content strategy. Explore the shift from B2C to B2B marketing and crafting a structured go-to-market strategy. Get advice on implementing marketing strategies early in startups for sustained success.
22:06

Podcast summary created with Snipd AI

Quick takeaways

  • Start with customer research for marketing insights.
  • Create unique 'wedge' in content strategy for brand differentiation.

Deep dives

Anna Fermanov's Focus on B2B Marketing for Seed-Funded Startups

Anna Fermanov specializes in helping seed-funded B2B startups navigate their marketing strategies. Focusing on companies at the seed stage, she provides fractional head of marketing services, bridging the gap for startups that require strategic input but may not be ready for a full-time marketing hire. By tailoring her approach to the specific needs of seed-funded startups, Anna emphasizes the strategic importance of marketing in building traction and securing growth.

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