Building With Buyers

205 - How To Start Up Marketing At Your Startup And Tie It Back To Growth

Apr 29, 2024

Learn about the MaaS Method for startup marketing, focusing on customer research, positioning, and content strategy. Explore the shift from B2C to B2B marketing and crafting a structured go-to-market strategy. Get advice on implementing marketing strategies early in startups for sustained success.

22:06

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Quick takeaways

Start with customer research for marketing insights.

Create unique 'wedge' in content strategy for brand differentiation.

Deep dives

Anna Fermanov's Focus on B2B Marketing for Seed-Funded Startups

Anna Fermanov specializes in helping seed-funded B2B startups navigate their marketing strategies. Focusing on companies at the seed stage, she provides fractional head of marketing services, bridging the gap for startups that require strategic input but may not be ready for a full-time marketing hire. By tailoring her approach to the specific needs of seed-funded startups, Anna emphasizes the strategic importance of marketing in building traction and securing growth.

Introduction

2min

Marketing Strategies for Seed vs Series A Startups

2min

Shifting Focus from B2C to B2B Marketing

2min

Crafting a Marketing Strategy for Early Stage Startups

14min

Advice on Implementing Marketing Strategies Early in Startups

2min

I was on Marketerhire's podcast (The Marketer Show) where Blake Emal asked me to talk about MaaS Method, the 10-step systematic approach I built and use after working with dozens of early stage startups.

Here’s what you’ll learn: - Why you should start with the customer in your marketing research

- How to think about positioning and messaging at your early stage B2B startup

- How to build a content strategy "wedge"

- Creating your custom GTM strategy

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!

And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠

3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes

You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠

Remember Everything You Learn from Podcasts

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Building With Buyers

205 - How To Start Up Marketing At Your Startup And Tie It Back To Growth

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Anna Fermanov's Focus on B2B Marketing for Seed-Funded Startups

The Importance of Customer Voice in Shaping Marketing Strategies

Developing Unique Content Strategies and Visual Branding

Remember Everything You Learn from Podcasts