205 - How To Start Up Marketing At Your Startup And Tie It Back To Growth
Apr 29, 2024
auto_awesome
Learn about the MaaS Method for startup marketing, focusing on customer research, positioning, and content strategy. Explore the shift from B2C to B2B marketing and crafting a structured go-to-market strategy. Get advice on implementing marketing strategies early in startups for sustained success.
Start with customer research for marketing insights.
Create unique 'wedge' in content strategy for brand differentiation.
Deep dives
Anna Fermanov's Focus on B2B Marketing for Seed-Funded Startups
Anna Fermanov specializes in helping seed-funded B2B startups navigate their marketing strategies. Focusing on companies at the seed stage, she provides fractional head of marketing services, bridging the gap for startups that require strategic input but may not be ready for a full-time marketing hire. By tailoring her approach to the specific needs of seed-funded startups, Anna emphasizes the strategic importance of marketing in building traction and securing growth.
The Importance of Customer Voice in Shaping Marketing Strategies
Through in-depth voice of customer research, Anna extracts valuable insights from top customers, super fans, and warm prospects. By aligning the pain points and values expressed by customers with the messaging and positioning of startups, she crafts a cohesive marketing foundation. This process culminates in a marketing foundation deck that informs key aspects like website copy, sales collateral, and overall messaging.
Developing Unique Content Strategies and Visual Branding
Anna emphasizes the significance of creating a unique 'wedge' in content strategies, ensuring that startups stand out in crowded markets. By differentiating the company's messaging and visuals from competitors, she helps establish a distinct brand identity. Additionally, Anna guides startups in visual aspects of marketing, such as brand design guides and website wireframing, to enhance the overall user experience and brand presence.
I was on Marketerhire's podcast (The Marketer Show) where Blake Emal asked me to talk about MaaS Method, the 10-step systematic approach I built and use after working with dozens of early stage startups.
Here’s what you’ll learn:
- Why you should start with the customer in your marketing research
- How to think about positioning and messaging at your early stage B2B startup
- How to build a content strategy "wedge"
- Creating your custom GTM strategy
For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!
And whenever you’re ready, there are 3 ways I can help you:
1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com
2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> podcast.furmanovmarketing.com