The story of Heroku (Changelog Interviews #513)

This week on The Changelog we’re joined by Adam Wiggins, co-founder and former CTO of Heroku, for an exclusive trip down Heroku memory lane. Adam and Jerod are both tremendous fans of Heroku and believe (to this day) they represent the apex in developer experience for delivering code to production.

We talk through the beginnings of Heroku, the v1 most people have forgotten about, the era of web hosting back in 2008-2010, the serendipity of Silicon Vally in those days, pitching to Y Combinator, the makings of git push heroku, the Heroku style and name, the sale of Heroku to Salesforce, potential regrets — and we tee up part 2 coming next week with Adam going beyond Heroku and the story of Muse.

Join the discussion

Changelog++ members save 5 minutes on this episode because they made the ads disappear. Join today!

Sponsors:

• Sentry – Working code means happy customers. That’s exactly why teams choose Sentry. From error tracking to performance monitoring, Sentry helps teams see what actually matters, resolve problems quicker, and learn continuously about their applications - from the frontend to the backend. Use the code CHANGELOG and get the team plan free for three months.
• FireHydrant – The reliability platform for every developer. Incidents impact everyone, not just SREs. FireHydrant gives teams the tools to maintain service catalogs, respond to incidents, communicate through status pages, and learn with retrospectives. Small teams up to 10 people can get started for free with all FireHydrant features included. No credit card required to sign up. Learn more at firehydrant.com/
• Sourcegraph – Transform your code into a queryable database to create customizable visual dashboards in seconds. Sourcegraph recently launched Code Insights — now you can track what really matters to you and your team in your codebase. See how other teams are using this awesome feature at about.sourcegraph.com/code-insights
• Fly.io – The home of Changelog.com — Deploy your apps and databases close to your users. In minutes you can run your Ruby, Go, Node, Deno, Python, or Elixir app (and databases!) all over the world. No ops required. Learn more at fly.io/changelog and check out the speedrun in their docs.

Featuring:

• Adam Wiggins – Website, GitHub, LinkedIn, X
• Adam Stacoviak – Website, GitHub, LinkedIn, Mastodon, X
• Jerod Santo – GitHub, LinkedIn, Mastodon, X

Show Notes:

• Heroku.com
• Heroku Lifts Ruby on Rails Development into the Cloud
• Post-exit: What on earth is Heroku co-founder Adam Wiggins doing in Europe? (spoiler: not vacationing)
• My journey into the Berlin startup scene
• Heroku on Crunchbase
• Adam Wiggins’ Heroku values
• End of a chapter: My Heroku departure message
• Making computers better
• The Twelve-factor App

Something missing or broken? PRs welcome!