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The story of Heroku (Changelog Interviews #513)

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EC2 on Slicehost - Is That a Good Idea?

Roxanne Jones: Heroku was founded in 2007. She says there were a lot of things lining up for the company to succeed at that time. The birth of EC2, Git and GitHub all happened around this same time. Why did you decide to pivot from web editor? Jones: We had been reading Paul Graham's essays on why business start-ups fail.

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