You’ll learn why Kent chose individual investors over institutions, how he raised his first $1.5M for a 30-unit development, and the systems (EOS, vertical integration) that helped deliver consistent performance—averaging 19.7% annually across realized deals. We compare Institutional vs Individual Real Estate Investors on speed, control, red tape, and relationship capital, and dig into current market dynamics: 2024’s supply bulge, concessions, and why disciplined builders could be positioned for a 2027 “2022-style” exit environment. We also cover buy-right criteria (jobs, income, net in-migration), operational updates every two weeks/quarterly, and practical first steps if you’re moving from single-family into development. If you’re weighing Institutional vs Individual Real Estate Investors, this conversation gives you a clear, operator-level playbook.

 Connect with Kent Roers: roerscompanies.com

Chapters:

00:00 – Introduction

00:42 – Institutional vs individual investors: real pros & cons

02:46 – Starting in 2012: from SFR/lease-to-own to apartments

06:29 – Laid off → first 30-unit development and raising capital

10:49 – Assembling $1.5M equity & early investor objections

18:16 – Deal flow today: referrals → Google Ads; average investor holds 8 projects

24:14 – Where AI is actually helping (ops, accounting, leasing)

29:44 – 2024 supply peak, concessions, and why Kent’s still building

45:30 – Gino wraps it up

We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/

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