Allison Clarke: What Will They Say? Allison Clarke attended 30 funerals in 60 days with the intention to discover how to live without regret. She captured her discovered in the book What Will They Say? and shared her key findings during this conversation. Key Points 1. Listen and lead others to their own answers. 2. Remember the value of face-to-face communication. 3. Do something unique and special for someone. 4. Make time for important people in your life. 5. Bring your courage to the forefront. Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.