The Side Hustle Show 673: Reddit Marketing: How to Drive Traffic from Reddit
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May 22, 2025 In this engaging discussion, Amy Aitman, a professional content marketer from ReddVisible.com, shares her insights on harnessing Reddit for driving traffic. She highlights the platform's dominance in search results and offers strategies for creating engaging content and building community. Amy emphasizes the importance of understanding Reddit's unique culture, avoiding spammy tactics, and the benefits of niche subreddits. Tune in to learn how to leverage feedback and community engagement to supercharge your marketing efforts!
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SaaS Client's Reddit Success Story
- Amy shared a case study of a SaaS client who published reviews both on their site and Reddit, gaining rapid search ranking.
- Their Reddit content, tailored to fit the platform, informs AI overview results and appears on Google's first page.
Be Helpful and Share Teasers
- Create Reddit content that genuinely helps and engages; don’t just copy-paste from your blog.
- Use teasers in your subreddit to invite users back to your full content on your site.
Own Your Brand’s Subreddit
- Reclaim or create your brand's subreddit to own your content distribution and community.
- Strategize what your group will look like and how it leads back to your brand or site.