How Kendra Scott Is Using AI to Redefine Jewelry E-Commerce | Kamanasish “KK” Kundu at Shoptalk 2025

🎧 Personalized Joy at Scale: KK Kandu of Kendra Scott | Shoptalk 2025 Live

Kamanasish Kundu (aka "KK"), SVP & Head of Digital and E-Commerce at Kendra Scott, joins Omni Talk live from the Avalara podcast studio at Shoptalk 2025 to explore the art and science of emotional commerce. From building a nimble, test-driven culture to prepping for an AI-first future of intelligent shopping agents, KK lays out the future of digital retail for a personal brand in an evolving world.

📍 Timestamps:

(0:09) Welcome and intro to KK Kandu – recently promoted at Kendra Scott

(1:00) KK’s background: from electrical engineer to e-commerce leader

(1:58) What KK’s Shoptalk session is about: personalization that spreads joy

(2:54) Redefining personalization: it’s about anticipating needs and building connection

(3:50) What makes jewelry unique in e-commerce—and why emotion matters

(4:55) Bringing in-store energy to digital through omnichannel alignment

(5:46) Test-and-learn culture: “launch and love” for every experiment

(6:52) Navigating price sensitivity and uncertainty with a proactive strategy

(8:20) Showing value through messaging and BNPL while staying nimble

(9:40) What’s next in e-commerce: AI agents, emotional touchpoints, and dual-layer websites

(11:13) Final thoughts: brands that balance intelligence and emotion will win

#shoptalk #kendrascott #retailtech

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