Analyse Asia with Bernard Leong

The e-Conomy SEA Report 2022 with Stephanie Davis and Florian Hoppe

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Oct 31, 2022
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INSIGHT

Digital Economy Reached $200B Early

  • Southeast Asia's digital economy hit $200B GMV in 2022 and grew 20% year-on-year.
  • The pandemic accelerated adoption, pushing the $200B milestone three years earlier than forecasted.
INSIGHT

Sector Growth Follows Different Curves

  • Different sectors follow different recovery curves: e-commerce/finance show S-curves while travel/ride-hailing show U-shaped recovery.
  • Media and food delivery softened after pandemic spikes and are returning to normal trends.
INSIGHT

Pandemic And Infrastructure Drove Acceleration

  • Key enablers were payments, internet access (77% penetration), logistics, funding and consumer trust.
  • The pandemic added tailwinds: ~100M people came online in three years, accelerating digital adoption.
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