Land of the Giants

Bumble, the Girlboss of Dating Apps

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Feb 1, 2023
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ANECDOTE

Whitney Wolfe Herd's Tinder Journey

  • Whitney Wolfe Herd co-founded Tinder and was instrumental in its early growth through campus visits.
  • She was pushed out of Tinder amid sexual harassment accusations involving a co-founder, leading to a lawsuit and settlement.
INSIGHT

Bumble's Feminist Design Shift

  • Bumble requires women to make the first move to shift traditional dating power dynamics.
  • This design aims to reduce harassment and make dating safer and more empowering for women.
ANECDOTE

Bumble's Founding Partnership

  • Whitney partnered with Russian billionaire Andrey Andreev, who provided engineering and capital.
  • They launched Bumble using Bedu's codebase, combining his tech with her marketing vision.
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