Weekly Recap: An Inspirational Entrepreneur, My Convos with Allstate & Activision, and Agency Lessons
Dec 8, 2023
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The podcast covers a wide range of topics including an inspiring conversation with a bootstrap founder, the success of the 60 Second Startup video series, the changing media landscape, different journeys of founders after leaving their businesses, and the importance of personal branding for executives and employees.
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Quick takeaways
Sadriye, a blind founder, runs Blind Look, a mission-driven business making content accessible for blind people and aims to make technology accessible for marginalized communities beyond the blind.
The 60 Second Startup recordings at Morning Brew HQ have gained significant traction on social media, leading to positive outcomes for founders such as catching the attention of influential figures, securing funding, and experiencing a boost in sales.
Deep dives
Highlight: Conversation with Sadriye, an inspiring blind founder
One of the highlights of the week was a conversation with Sadriye, a blind founder with an incredible story. She came to the US from Turkey on a scholarship, without any family or friends. Now, she runs a mission-driven business called Blind Look, which makes content and digital experiences accessible for blind people. Sadriye's brand has worked with major companies like Toyota, Google, and McDonald's, and her goal is to make technology accessible for marginalized communities beyond the blind. Despite her blindness, Sadriye wants to be treated like any other founder, judged on the merit of her work.
Success of 60 Second Startup recordings
Another successful aspect of the week was the 60 Second Startup recordings at Morning Brew HQ. These recordings, which feature founders pitching their business ideas, have gained significant traction on social media, with videos receiving hundreds of thousands to millions of views. The engagement generated from these recordings has led to various positive outcomes for founders, such as catching the attention of influential figures like Snoop Dogg, securing funding, and experiencing a boost in sales. The host, Alex, enjoys the banter and coaching aspects of the recordings, providing support to founders and generating creative ideas for future episodes.
Discussion on the future of media and personal branding
Alex recently conducted a workshop with the leadership team in communications and marketing at Activision Blizzard. During the session, he shared his views on the future of media. One key point was the rise of personality-driven media, where individuals, particularly executives and employees, build their personal brands to enhance the overall brand of the company. Alex also emphasized the importance of curation, noting that in a content-saturated world, people value those who curate and provide the best content. He further highlighted that attention is becoming more limited, making it challenging to capture audiences. Additionally, Alex discussed the journey many founders experience after leaving their businesses and the different paths they choose to regain motivation, identity, and self-confidence. Finally, he talked about his own agency, StoryArb, and shared some valuable lessons learned from running it.