Elevating the Employee and Customer Experiences with Collaboration at Longo's

Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.

On this special episode I’m picking up an interview from a livestream I hosted for the Retail Council of Canada Retail Human Resources forum.  I’m joined by Liz Volk, Chief Human Resources Officer, and Alex Green, Chief Marketing Officer, from Longos, a 65 year old innovative family regional grocery store operating in southern Ontario.

Employee engagement at Longo’s is deeply rooted in the value of collaboration between the HR and marketing teams. Liz andd Alex join me for a fireside chat to share the keys to collaboration and driving transformational change. Learn how in this unique relationship these teams work together to deliver messaging, training and support for employees that then translates into increased engagement for the best customer experiences.  

Let’s listen in now.

Thanks for tuning into this special episode of The Voice of Retail.  If you haven’t already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast.  Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!

I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you’re looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone!

About Liz

As the Chief Human Resources Officer at Longo’s, Liz Volk is a people-focused leader who believes that an organization’s results are achieved through highly engaged teams delivering on a clearly defined Guest strategy. She is dedicated to creating a robust corporate culture that promotes business growth and Guest loyalty by empowering and motivating Team Members to achieve their full potential and bring their best.

Liz, a CHRE, is seasoned HR professional with many years of experience, and during her last 15 years with Longo’s, she has been instrumental in creating a long-term people strategy aligned with the company’s strategic vision. She has also been responsible for leading many areas of the business including total rewards, talent acquisition, learning & development, internal communications, risk management, project management office and sustainability. In 2014, she embarked on a year-long assignment in Store Operations to fully understand and experience the business from both a Guest and Team Member perspective. Most recently, she has been pivotal in creating and co-chairing a Diversity, Equity, and Inclusion Council. The council is responsible for providing a safe and inclusive environment, where diversity is valued, equity is achieved, and everyone has a sense of belonging.

Longo’s was started by Tommy, Joe and Gus Longo in 1956. Longo’s currently has 36 stores, with more on the horizon, and an e-commerce grocery delivery service called Grocery Gateway. Longo’s is under the Empire Company Limited umbrella, and remains a family-operated grocery retail business committed to creating meaningful and long-lasting relationships with Guests underpinned by the guiding principle: we will only serve to others what we can confidently serve to our families.

About Alex

I believe in remarkable people and their ideas and I’m on a mission to unleash this potential to allow individuals, teams, and organizations to thrive in an ever-changing world.

As a seasoned executive, I am at my best when leading teams and brands through transformative change that’s grounded in insight. I unlock new value through aligning company, product, service and brand design which is magnified with powerful, fully integrated go-to-market strategies and backed by empowered and motivated teams. I have particularly deep expertise as a Brand and Marketing leader that embraces the exponential value of different versus the incremental value of better. In addition to traditional and digital performance marketing skillsets, I am well-grounded in data & analytics, loyalty program design & CRM, as well as digital product, UX and e-commerce management. These strategic capabilities are paired with a strong optimism bias, resilient mindset and change management and executive coaching certifications. All in support of getting the right ideas to market to navigate disruptive environments and deliver business results.

At Longo’s, I am loving being at the forefront of a full retail transformation that touches all aspects of our Guest and Team Member experience. It’s strategic yet hands-on with a highly entrepreneurial team in a fast-paced and rapidly changing industry. We are testing, learning and improving every day.

In support of great ideas everywhere, I recently established RMRKBL, a free presentation training field guide and toolkit designed to help people better express their ideas, so they can get on with changing the world. You can check it out at rmrkbl.ca.                              

About Michael

Michael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide.  Michael was recently added to ReThink Retail’s prestigious Top 100 Global Retail Influencers for a second year in  2022.

Michael is also the producer and host of a network of leading podcasts, including Canada’s top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois.  Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms.   Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.