Your Rich BFF Vivian Tu on Making Money Choices That Support Your Life & Relationships

The start of a new year is the perfect time to get your finances in check. The internet’s favorite financial expert Vivian Tu aka Your Rich BFF is here to break down how to take control of your finances right now, from getting out of debt to building a future that actually feels aligned. As a former Wall Street trader turned CEO of Your Rich BFF, New York Times bestselling author, and Chief of Financial Empowerment at SoFi, Vivian shares simple, actionable tools including an easy equation to decide what’s worth buying, how to improve your financial situation starting today, and how to have honest money conversations with your partner so you can win together as a couple. She also opens up about her upcoming book Well Endowed, a practical roadmap for navigating big adult money decisions like home ownership, marriage, and family planning, all while aligning your spending with your values, goals, and legacy. Tune in for the perfect mindset shift to start the year feeling confident, informed, and empowered about your money!

Pre-order your copy of Well Endowed at richbffbook.com.

Follow Vivian at @yourrichbff on Instagram and TikTok.

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Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

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