

Inside Colossus - Debriefing a Successful Launch - [Making Media, EP.41]
Oct 17, 2023
The podcast discusses the successful launch of the 'Art of Investing' podcast, the importance of multitasking in a small team, transparency in podcast creation, capturing a younger demographic, launching with passion and preparation, and reflections on a successful podcast launch.
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Early-Career Focus Boosts Engagement
- The core demographic for Art of Investing is early-career professionals, which builds lifelong engagement.
- This focus benefits both the quality of guests and the relevance for listeners starting their careers.
Preparation Enables Successful Launch
- Long preparation builds confidence and readiness for successful podcast launches.
- Rushing can cause challenges in maintaining quality and momentum after launch.
Balancing Live Audio Quality
- They recorded Art of Investing live in classrooms balancing student experience with podcast quality.
- The podcast audio is intimate and high quality, making listeners feel present without disrupting students.