
Inside Colossus - Debriefing a Successful Launch - [Making Media, EP.41]
Making Media
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Launching with Passion and Preparation
This chapter discusses the importance of passion and preparation in the successful launch of a podcast. The speakers highlight the behind-the-scenes work, such as CRM systems and testing audio equipment, and emphasize the need to make the podcast feel intimate and authentic. They also discuss specific tactics implemented, like releasing a trailer in advance and being more aggressive in marketing, to ensure a strong start.
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