Why The Highest Offer For Your Business is Often a Trap

When it comes to selling a business, most founders assume the highest offer is the best one. That assumption can be a multi-million dollar mistake. I sat down with Brandon Wolfe, Co-founder and partner at Jordan Partners, who sees this happen all the time. He shares a powerful cautionary tale that reveals Why The Highest Offer For Your Business is Often a Trap, and why choosing the right partner is more important than the biggest check. We also dive into what PE investors really look for in a founder, the emotional toll of letting go, and how to spot "empty calorie revenue" that's killing your profit. This is an essential guide for any founder considering an exit or taking on growth capital. Check out the company: https://jordan-partners.com

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🕒 CHAPTERS

00:00 - Introduction: The New Climate for Private Equity

02:25 - What a PE Firm Really Looks For in a Founder

04:20 - The Magic Number: Why $10M Revenue Matters

06:10 - Majority vs. Minority Stakes: A Founder's Dilemma

08:00 - The Cautionary Tale: When The Highest Offer Goes Wrong

10:30 - The Agony of "Letting Go" After Selling Your Business

13:30 - "Wall Street Talent, Main Street Roots": Our Unique Approach

16:50 - Our Investment Playbook (And Why We Don't Have One)

19:25 - The "Empty Calorie Revenue" That's Killing Your Profit

24:45 - The #1 Trait of a High-Integrity Leader

28:10 - The Most Important Lesson: Just Keep Going

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