T&P Studio focuses on co-developing legal tech products with partners, managing all areas of product strategy, design, development, and launch.
Theory and Principle prioritizes design excellence and user experience to improve legal tech quality and efficiency, influencing industry norms.
Deep dives
Importance of Design and Usability in Legal Tech Products
Legal firms creating client-facing products prioritize visual appeal and user-friendliness to reflect the firm's brand positively and show innovation to clients. Theory and principle's new direction, TNP Studio, focuses on developing legal tech products with a specialized approach that considers design and user experience significance to differentiate from traditional legal technology focus on function over form.
Evolution and Mission of Theory and Principle
Theory and principle, led by Nicole Braddock, has evolved over five years to improve legal tech quality and eliminate bad tech. The tech industry acknowledges the necessity of usable interfaces for product success, leading to theory and principle's mission to make legal tech more efficient and effective through design excellence, influencing others in the industry to prioritize user experience.
Establishing Domain Expertise in Legal Tech Development
Theory and principle's value lies in understanding legal industry nuance, ethical boundaries, and user preferences, providing a strategic advantage in product design and development. With a focus on user experience and legal expertise, the company offers a unique position to clients in creating impactful legal tech products by leveraging internal knowledge and domain expertise.
Innovation and Future Growth in Legal Tech
With a vision to enhance legal technology through innovative solutions, Theory and principle's launch of TNP Studio aims to partner with others to bring legal tech products to market efficiently. By encouraging collaboration and addressing gaps in legal tech, the company seeks to drive forward new ideas, address consumer-facing legal issues, and promote impactful solutions in the legal tech landscape.
When this podcast launched in July 2018, the very first guest on the very first episode was Nicole Bradick, who six months earlier had launched the legal technology design and development company Theory and Principle. As the company marks its fifth anniversary, Bradick returns to LawNext with news that the company is branching off in a new direction, launching T&P Studio, an arm of the business devoted to co-developing legal tech products in partnership with others.
The new business will work with partners in the legal industry who have ideas for products but who may not have the product team, budget or other elements needed to bring a product to market.T&P will validate partner ideas and then manage all areas of product strategy, design, development, and launch. Depending on the terms of the partnership, the T&P team will also participate in ownership, go-to-market strategy, sales and marketing.
After five years, how has Theory and Principle evolved and what has Bradick learned about building SaaS products for the legal market? Why is the company branching off in this new direction and what kinds of products is it looking to co-develop? What makes good design for a legal tech product? On this episode of LawNext, we discuss those questions and more.
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