286 - The Value of Creating Value (ENCORE) 

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We add value at every step of the way. As the produce gets further from the field, it touches more hands... and the people do something to the fruit. Those people need to be compensated. And in order to turn a profit, we must pass on that expense. 

That, in a nutshell, is the reality of running a restaurant. The questions is... are you charging enough for the value you provide? 

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Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like. 

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