Navigating Sports Business 105. Tim Zulawski - AMB Sports & Entertainment
Nov 6, 2024
Tim Zulawski, President of AMB Sports & Entertainment, has over 20 years of experience in sports management. He discusses the exciting data-driven strategies Atlanta United is implementing ahead of the 2026 Men's FIFA World Cup. Zulawski reveals how lowering concession prices can boost both revenue and fan satisfaction. He also highlights the growth of the Atlanta sports market and its potential as an NHL destination, emphasizing community engagement and innovative approaches to enhance the overall fan experience.
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Career Journey at AMBSE
- Tim Zulawski joined AMBSE during its early growth phase, transitioning from a rented facility to owning and operating Mercedes-Benz Stadium.
- This shift involved significant growth in staff and responsibilities, reflecting AMBSE's expansion and entrepreneurial spirit.
Financial Success at AMBSE
- AMBSE secured over $1 billion in commitments by understanding their customer base and providing value.
- Their success stemmed from listening to customers, understanding their needs, and offering tailored solutions.
Partnership Strategies
- Understand your audience and their business needs before proposing partnerships.
- Research potential partners, such as reading annual reports, to tailor your approach and demonstrate expertise.