Tim Zulawski - President of AMB Sports & Entertainment - manages a portfolio of properties that includes the Atlanta Falcons, Atlanta United FC, the state-of-the-art Mercedes-Benz Stadium, and Atlanta Drive GC. He talks about how Atlanta United is using data to maximize the massive opportunity around soccer with the U.S. set to host the Men's FIFA World Cup in 2026. He also shares how drastically reducing concession prices, can actually increase both revenue and fan satisfaction. Details:
- 1:35 - Staying with AMBSE for >20 years
- 9:00 - AMBSE Ventures
- 11:10 - Promoting events
- 17:20 - Low prices on concessions
- 22:00 - The 2026 World Cup
- 28:35 - Rapid Fire Questions
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