From A to B Tactical vs Strategic CRO ft. Talia Wolf
7 snips
Nov 20, 2024 
Guest Talia Wolf is the CEO of GetUplift.co and a renowned expert in conversion optimization, known for her emotional targeting techniques. In this discussion, she breaks down the distinction between tactical and strategic CRO, emphasizing the importance of research-led experimentation. Talia advocates starting with qualitative data to inform hypotheses and shift out of the 'tactical hamster wheel.' The conversation also dives into the effectiveness of website carousels and the role of UX in CRO, making a compelling case for data-driven decisions.
AI Snips
Chapters
Transcript
Episode notes
CRO Is A Strategic Capability
- CRO is often treated as a set of tactics rather than a strategic capability that answers business questions.
- Strategic CRO should inform product, pricing, and customer-journey decisions, not just change page elements.
Lead With Strategic Questions
- Start strategy by forming a business question you want CRO to answer, not a metric target.
- Use experiments to learn what messaging, journeys, and features drive customer conversion.
From Tactics To Thematic Strategy
- A tactic is a single change; a strategy is a theme tying many tactics to a business question.
- Climb from button tests to thematic hypotheses that answer why customers convert.