From Startup to Scale: Navigating CEO Leadership, Employee Engagement, and Culture Evolution with Katy Trost

Dec 14, 2023

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Episode #360: In this episode of the "Let's Go Win" podcast, we are joined by leadership expert and coach, Katy Trost. We explore various aspects of leadership with a particular focus on scaling businesses. Katy illuminates her journey from the corporate world of New York City to specializing in helping CEOs and founders of fast-growing tech companies to become more effective leaders. We delve deeper into the challenges encountered when growing a medium-sized organization and how to engage and motivate employees to fit their personal vision within the larger company's vision. Katy sheds light on the distinction between management and leadership, the three pillars of CEO coaching, dealing with investor influence, and the tricky transition from startup to corporate CEO. We also dive deep into the potentially destructive power of unchecked ego and the importance of defining the company's culture. Towards the end, Katy discusses the reward of a CEO stepping back at a certain company growth point. This episode is packed with valuable insights and practical tools to improve leadership and company culture.

Timestamps

(00:00:00) Introduction: Katy Trost on Leadership
(00:01:04) Entry into Tech and CEO Leadership
(00:02:36) Importance of Vision in CEOs
(00:05:15) Power of Repetition
(00:06:05) Communication Strategies for Scaling Businesses
(00:11:16) Management Vs. Leadership
(00:14:16) Three Pillars of CEO coaching
(00:21:41) Hiring a Chair: Investor Influence
(00:23:22) Addressing Fears in Business
(00:27:12) Ego Management in Start-ups
(00:31:26) Success through Strong Culture
(00:38:39) Revenue Growth Impact
(00:41:06) Keeping Ego in Check for Business Success

Bio:
Katy Trost is a coach and advisor to CEOs and founders at Series B and beyond. She helps them become more effective leaders and navigate the challenges of scaling people and operations.

Her clients include some of the fastest-growing companies in both the US and UK tech ecosystem, backed by leading investors, including SoftBank, First Round, Felix, Octopus, Inflexion, and more.

Katy is also a coach and judge to Tech Nation Future Fifty and Upscale, Octopus Ventures, Founders Forum, Harvard Alumni Entrepreneurs, PwC Fintech, and the Mayor of London Mentoring Program as well as a member of the board of advisors for various startups.

Contact Katy:
Website:https://katytrost.com
LinkedIn: https://www.linkedin.com/in/katytrost
Instagram: https://www.instagram.com/katy_trost

#EffectiveLeadership
#ScalingBusinesses
#CEOMindset
#Founder
#OrganizationalGrowth
#LeadershipChallenges
#CultureBuilding

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