The Game with Alex Hormozi The Funnel We Use to Make $250M+ | Ep 898
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Jun 2, 2025 Discover a four-part framework to transform content into cash, focusing on lead magnets, CTAs, and Video Sales Letters. Learn how to create persuasive advertising through emotional connection and specificity. Dive into the importance of detailed information to increase conversion rates, using a pyramid analogy for effective brand building. This insightful discussion offers practical strategies for enhancing customer engagement and optimizing revenue generation.
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Ad Strategy: Organic Plus CTA
- Use advertisements to capture attention and drive people to your offer.
- Use organic content with CTAs or hook plus meat plus CTA framework for paid ads to scale fast.
Four-Step Persuasion in Ads
- Make your ad's persuasive meat by showing more good and less bad that comes from your offer.
- Use specific moments from customer experiences to make copy more compelling and relatable.
Powerful Lead Magnets
- Use a strong lead magnet that solves a small but critical problem and fits your ideal customer.
- Ensure your lead magnet proves you can solve bigger problems to build trust for upselling.