Funnels Vs. Cycles #1645

[00:25] Today’s topic: Funnels Vs. Cycles.

[00:27] Explaining what a funnel is and the major problem with it.

[01:13] How a cycle differs from a funnel in terms of its timeline.

[01:45] Funnels eventually end, whereas cycles never do.

[01:52] Marketing companies are good at acquisition and weak at retention.

[02:38] Some of the benefits of improving retention.

[03:16] Why even 5% churn is not sustainable at all.

[04:26] Cycles force you to think long-term, which funnels don’t necessarily get you to do.

[04:41] That’s it for today!

[04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!