Why Marketing Matters with Jon Miller, CEO and Co-Founder of Engagio

Jon Miller could be doing anything. A successful entrepreneur who sold his first startup for nearly $5 billion, he doesn’t have to work if he doesn’t want to. And yet Jon has returned to the task of innovating the field of marketing with his last startup, Engagio. 

What is it about marketing innovation that keeps Jon coming back for more? On this episode, Jon answers that questions, and talks about the process of category creation, the future of marketing innovation, and much more.

 

Links:

Full Links, Quotes, & Notes: http://bit.ly/2qp7G5Y

LinkedIn: linkedin.com/in/jonmiller2

Twitter: twitter.com/jonmiller

Website: www.engagio.com

 

3 Key Takeaways:

- Marketers don’t necessarily need to be involved in a social cause to find meaning in their work. They can find meaning in facilitating value-creating transactions.

- More than most other functions, marketers need to earn respect and prove their impact.

- According to Jon, two of the biggest marketing trends of the future will be a return to storytelling and the CMO taking full ownership of the customer experience.

 

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