Business Wars Gucci vs Louis Vuitton | The Wolf in Cashmere | 2
Jul 6, 2022
Tensions rise as Louis Vuitton's CEO navigates a challenging merger with Moët Hennessy, seeking the cunning support of Bernard Arnault, known as the "Wolf in Cashmere." Meanwhile, Maurizio Gucci, now at the helm of Gucci, fights to rebrand his company, but faces backlash for lavish spending and risky decisions. The struggle to maintain luxury status intensifies, with corporate rivalries heating up in the fashion world, setting the stage for a fierce battle for dominance among these iconic brands.
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Racamé Seeks an Ally
- Henri Racamé and Alain Chevalier clash at LVMH, leading Racamé to seek an ally.
- He finds Bernard Arnault, hoping for support against Chevalier's Guinness deal.
Arnault and Racamé's Deal
- Racamé and Arnault play piano, discuss business, and Arnault praises Vuitton's margins.
- Racamé seeks Arnault's help, promising a potential successor position.
Arnault's Betrayal
- Despite initial agreement, Arnault betrays Racamé, siding with Chevalier and Guinness.
- Racamé counters, increasing Vuitton family shares to 33%, a blocking minority.
