Copywriters Podcast Why You MUST Be Interesting
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Oct 23, 2023 Copywriters discuss the importance of writing interesting copy, warning against boring content. They explore techniques to keep readers engaged, caution against using humor that detracts from the sales appeal, and emphasize the power of 'aha' moments. They also discuss the potential negative effects of emojis and stress the importance of being desirably different to capture market attention. Additionally, they explore how the principles of engaging writing can be applied to video content.
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Curse Of Knowledge Example
- In a live critique, a copywriter buried his lead and made his copy too technical, lost in expert jargon.
- The curse of knowledge made him miss explaining simply what customers want, which was revealing to him.
Use "You" For Engagement
- Use the word "you" naturally in your copy to make it personally engaging and relevant.
- People are most interested in themselves, so speaking directly to them increases interest.
Keep Tension In Copy
- Copywriting must maintain tension focused on the problem being solved rather than distracting with unrelated humor.
- The challenge is to stay interesting while preserving the sales appeal of the offer.
