The Start, Scale & Succeed Podcast Why You Can’t “Just Figure it Out” Anymore (And What to Do Instead) with Michael Swenson (stage 5) - Ep. 359
In this essential episode, Michael Swenson, Founder of CrisisTrak, shares how to build crisis plans that safeguard your enterprise from disasters. If you struggle with blind spots that could erase years of value, you won't want to miss it.
You will discover:
- How to form a crisis team for rapid, organized response
- Why early planning protects customers, employees, and investors
- What Crisis Track automates to streamline your recovery
This episode is ideal for for Founders, Owners, and CEOs in stage 5 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz
Mike began his career in broadcast journalism as an on-air reporter as well as a director and producer. Following that, he spent five years as press secretary to Kansas Gov. John Carlin. Mike founded Barkley Public Relations in 1987. He built the firm into a national leader in crisis management, influencer relations, cause branding, and employee engagement. Mike became a nationally recognized leader in both crisis management and cause branding and served as Chair of IPREX, a global group of independent public relations firms. He believes that the earlier an organization includes crisis planning in their overall business planning, the better off they will be.
Want to learn more about Michael Swenson's work at CrisisTrak? Check out his website at https://crisistrak.com/
Mentioned in this episode:
Take the Founder's Evolution Quiz Today
If you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.