Product for Product Management
EP 127 - New Book: PRFAQ Framework with Marcelo Calbucci
Apr 16, 2025
46:59
You might have heard about Amazon’s 6-pages document, or PRFAQ. But have you tried it yourself? And why aren’t there many other successful companies who are following Amazon’s direction, and use the same method, one that seems to be winning Amazon some very big bets?
Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method, therefore making it accessible not only to Amazonians but to everyone else who would like to try it, and reap its benefits.
Meet Marcelo Calbucci, Founder of PRFAQ Lab and author of the recently published The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You. With a rich background in engineering and product management, and founding several startups, Marcelo experienced both success and failures in developing and bringing new products to market. That enforced his commitment to help others become more successful with the framework he saw working so well at Amazon.
Join Matt and Moshe as we chatted with Marcelo about:
Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method, therefore making it accessible not only to Amazonians but to everyone else who would like to try it, and reap its benefits.
Meet Marcelo Calbucci, Founder of PRFAQ Lab and author of the recently published The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You. With a rich background in engineering and product management, and founding several startups, Marcelo experienced both success and failures in developing and bringing new products to market. That enforced his commitment to help others become more successful with the framework he saw working so well at Amazon.
Join Matt and Moshe as we chatted with Marcelo about:
- His way to product management from software development
- What is the PRFAQ and what it is not
- The structure of the framework
- What should go into the document, and what should definitely stay out
- Who owns the PRFAQ at the company, and who participates in writing it?
- How is the framework in the book different from what is practiced at Amazon?
- Why is writing such an important tool?
- How can, or can’t, AI help us in writing a PRFAQ?
- The benefits of treating the PRFAQ as a product
- For which projects or initiatives is it good to use the PRFAQ framework, and for which it’s not needed?
- How can you introduce it in your company if there is no buy-in to use it?
- And much more!
- LinkedIn: https://www.linkedin.com/in/marcelocalbucci/
- Website: https://www.theprfaq.com
- Buy the book: https://www.theprfaq.com/buy
- ChatGTP PRFAQ assistant based on The PRFAQ Framework book: https://chatgpt.com/g/g-sAGxOcdKc-prfaq-official-prfaq-lab
- Product for Product Podcast - linkedin.com/company/product-for-product-podcast
- Matt Green - linkedin.com/in/mattgreenanalytics/
- Moshe Mikanovsky - linkedin.com/in/mikanovsky/
Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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