Behavioral Grooves Podcast Get Real About Money | Daniel Crosby
Aug 11, 2025
Dr. Daniel Crosby, a behavioral finance expert and author of "The Soul of Wealth," delves into the deeper meaning of wealth beyond financial statistics. He highlights the importance of aligning spending with personal values and discusses the psychological biases that shape our financial behaviors. Topics include the myth of liquid happiness, moral spending, and using behavioral insights to make better financial decisions. Crosby’s engaging insights encourage listeners to rethink their relationship with money and prioritize what truly brings fulfillment.
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Wealth Needs A Soul
- Daniel Crosby argues wealth has an essential, soulful dimension beyond bank balances.
- Treat money as one component of human flourishing, not the sole yardstick for a meaningful life.
Health Scare Reframed His Priorities
- During a health scare Daniel Crosby said he would give away all his money to know he was okay.
- That moment catalyzed his push to study money's moral and psychological side.
Money Is Deeply Emotional
- fMRI research showed money activates the brain more than sex, death, or politics.
- Behavioral finance must treat money as profoundly emotional, not purely rational.
