The Marketing Millennials SPECIAL SERIES: The Power of Building in Public | Bathroom Break #53 đœ
Apr 28, 2025
Discover the viral trend of building in public, where brands share their behind-the-scenes journeys, including wins and fails. This transparency creates emotional connections and boosts audience engagement. Examples from companies like HubSpot demonstrate the power of storytelling. Authenticity in branding is crucial, as revealing the messy side fosters deeper connections and loyalty. Plus, a light-hearted chat about TV shows adds a fun twist to the marketing insights!
AI Snips
Chapters
Transcript
Episode notes
Build in Public for Engagement
- Share your behind-the-scenes product or brand development, including wins, fails, and challenges transparently.
- This 'building in public' drives strong engagement and emotional connection with your audience.
The Power of Authentic Stories
- Audiences crave authentic stories including behind-the-scenes and struggles.
- Raw, unfiltered content beats polished final videos in engagement because people want to see the 'how' and 'why'.
Reveal Messiness and Characters
- Show your audience the messy parts like mistakes and failures to build relatability and humanity.
- Include different team members as characters to provide varied perspectives and enrich storytelling.