The Marketing Millennials
SPECIAL SERIES: The Power of Building in Public | Bathroom Break #53 🚽
Apr 28, 2025
Discover the viral trend of building in public, where brands share their behind-the-scenes journeys, including wins and fails. This transparency creates emotional connections and boosts audience engagement. Examples from companies like HubSpot demonstrate the power of storytelling. Authenticity in branding is crucial, as revealing the messy side fosters deeper connections and loyalty. Plus, a light-hearted chat about TV shows adds a fun twist to the marketing insights!
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Quick takeaways
- Building in public fosters audience engagement and connection by transparently sharing both successes and failures in product development.
- The founder's involvement in storytelling enhances brand authenticity, making audiences feel more connected and invested in the brand's journey.
Deep dives
The Concept of Building in Public
Building in public involves sharing the behind-the-scenes process of creating a product or business, including both successes and failures. This transparency not only engages an audience but also creates a sense of community as people feel involved in the journey. The idea has gained traction on various platforms, with examples such as TikTok creators sharing both their final videos and the making-of process, leading to higher engagement for the behind-the-scenes content. This method humanizes brands and fosters stronger connections as audiences appreciate the honest portrayal of struggles and successes.
