50. The 3 Hardest Things I've Ever had to Do in my Private Practice

Nov 9, 2025

In this conversation, a private practice owner reveals her toughest challenges, including firing an accountant and confronting team management issues. She uncovers the pitfalls of blind trust in staff and highlights the importance of brand protection. Emotions run high as she shares insights on difficult terminations that ultimately led to growth and improved retention. With valuable lessons on courage and decisive leadership, this discussion serves as a motivational guide for anyone facing tough decisions in business.

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ANECDOTE

Rock Bottom Sparked Real Change

Gerda hit rock bottom in Jan 2012 when a busy month left her with no cash in the bank despite full bookings.
That led her to attend a planning day and hire a business coach who triggered major changes.

ADVICE

Hire A Strategic Accountant

Do replace a compliance-only accountant with one who proactively supports growth and scenario planning.
Pay well for an accountant who delivers strategic guidance and measurable ROI.

ANECDOTE

Hidden Invoices Revealed A Leadership Gap

Gerda discovered $40,000 of unbilled third-party invoices because her practice manager hadn't sent them.
She issued a formal warning, the manager quit, a Fair Work case followed, and the issue got resolved.

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In Episode 50, Gerda shares a raw and honest account of the three hardest things she’s ever had to do as a private practice owner.

From firing her accountant and performance managing a ‘trusted’ team member, to letting go of a contractor who was damaging her brand, Gerda shares the behind-the-scenes decisions that shaped her business and herself as a leader. You’ll hear the real stories, the real emotions, and the important lessons learned from navigating these pivotal moments.

Whether you’re facing a tough call in your own business or just need reassurance that you’re not alone, this episode is packed with practical wisdom, encouragement, and the reminder that doing the hard things is what makes you a true leader.

In this Episode, you will learn (among others):

Why having the right accountant is non-negotiable as you scale and how to know when it’s time to make a change.
What can go wrong when you blindly trust team members without the necessary accountability.
The importance of protecting your brand (and your culture) by making tough calls, and how these decisions can open up new opportunities for growth.

Who This Episode Is For:

Private practice owners facing difficult decisions, team challenges, or moments of self-doubt.
Leaders who want to build a values-driven business, even when it means making uncomfortable choices.
Anyone needing a dose of courage, clarity, and real talk from someone who’s walked the path.

Tune in for an empowering, behind-the-scenes conversation and walk away ready to tackle your own hard things, as you build a practice you can’t stop smiling about.

Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.

Connect with Private Practice Success & Gerda here:

Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
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Email Gerda directly at gerdam@private-practice-success.com
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