The Smart Marketer Podcast

Episode 228: What’s Working Mid-2025, Part 3, Conversion Rate Optimization with John Grimshaw

Jul 16, 2025
Dive into the intriguing world of conversion rate optimization! Discover how one brand nearly doubled its average order value with a new front-end offer. Learn why simplified landing pages are outperforming their complex counterparts. A navigation tweak helped another brand skyrocket conversions, and insights from headline tests reveal what resonates with customers. Plus, find out how small adjustments led to impressive conversion boosts. It's all about proactive strategies to enhance user experience and drive growth!
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ANECDOTE

Bundle Offer Doubled Boom's AOV

  • Boom nearly doubled Average Order Value (AOV) by switching to a bundled Trio offer.
  • This raised AOV from about $44 to $78 and increased new customer acquisition by 20%.
ADVICE

Simplify Pages for Higher Conversions

  • Simplify landing pages by reducing navigation and focusing content on product categories.
  • Use badging and callouts to help users quickly self-sort and select products.
ADVICE

Headline & Usability Boosts

  • Optimize homepage headlines with benefit-driven messages to increase conversions.
  • Make clickable elements look like distinct buttons or cards to improve usability and lift conversion rates.
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