XR AI Spotlight Building the Future of Branded Games on Web: Insights from Pigiama Kasama
Matteo and Paride are the co-founders of Pijama Kasama, an Amsterdam-based studio creating custom experiences and games for brands on platforms like Spatial, Roblox and Fortnite. They have been working with brands like Absolute, BMW, NASA and they recently launched their game based on their own IP called “Kasama the Awakening” which is without a doubt one of the best-looking web-based games you can try right now. We will dive into their journey and how they captured the learnings to create and launch this unique experience including:
Strategies to promote your web-based game
Some tips on how to make sure even the more ambitious games run smoothly on web and mobile platforms
The differences when building branded games on Fortnite, Roblox and Spatial including the monetization options for creators and even their analytic infrastructure
Why and how brands should rethink their approach to building and populating these 3D worlds
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