The Grow Your Private Practice Show Counsellors: Stop Apologising for Charging! Here’s Why Raising Fees Helps Everyone
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Sep 25, 2025 Many counsellors struggle with guilt about charging for their services. This podcast delves into why those feelings arise and the hidden costs of not increasing fees. Personal stories highlight how paying for therapy can enhance self-worth and commitment. Clear pricing helps establish boundaries and boosts client engagement. With practical steps to shift attitudes towards fees, listeners are encouraged to embrace their value in private practice without apology.
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Friend Called Out Apologetic Fees
- Jane describes an electrician friend laughing at her apologetic fee language on her website.
- He told her, "You're running a business. You don't have to apologise for charging," which changed her view.
Guilt Around Charging Is Learned
- Repeated criticism about pricing creates guilt and shame around money for counsellors.
- This emotional weight makes raising fees feel impossible and can leave practitioners struggling financially.
Undercharging Drains Your Practice
- Keeping fees static while costs rise slowly drains a practice of energy and viability.
- Undercharging leads to overworking, burnout, anxiety about money, and reduced capacity to serve clients well.
