B2B SaaS Pricing models have evolved over the past few years with 67% of SaaS companies now saying they have introduced at least one element of Usage-Based Pricing. Though this benchmark does not tell the whole story of pricing, as the primary pricing model is still based upon a subscription fee per user or a subscription fee per user + a Usage-Based or Value-Based pricing variable.

During this episode, CAC and Growth cover a wide range of current pricing trends and benchmarks including:

Subscription vs Usage vs Value vs Hybrid pricing model adoption
Adoption of AI and the associated pricing strategies
Impact on Growth Rates based upon pricing model used
Utilization of "Usage CAPS" and how they are charged
Treatment of Usage-Based Revenue when calculating ARR

If you are a student of the SaaS industry, and/or are evaluating if your current pricing model is optimized for your customers and your company's financial performance - this episode is chalked full of unique insights and thought-provoking commentary from Dave "CAC" Kellogg and Ray "Growth" Rike

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Pricing and Billing Trends & Benchmarks