Paul Armstrong, thought leader in technology, behavior, and data, discusses the interconnections between these topics. He highlights the TBD Conference, his book, and the importance of informed decision making. The podcast explores the challenges of implementing new systems, advancements in technology, and the intersection of technology, behavior, and data. They also discuss the future of venture capitalism and the need for diverse voices and sustainable long-term thinking.
The TBD Conference provides a unique platform for exploring the intersection of technology, behavior, and data in decision-making.
Designing technology interfaces should prioritize human behavior and consider user needs to ensure informed decision-making.
Understanding technology trends and user behavior is crucial for successful innovation and introducing new technologies.
Deep dives
The Intersection of Technology, Behavior, and Data
This episode explores how technology, behavior, and data intersect and what it means for decision-making. The guest, Paul Armstrong, a technology leader and founder of an advisory firm, discusses disruptive technologies and the creation of the TBD conference. The TBD framework helps businesses make informed decisions by evaluating technology based on its usefulness, user adoption, and potential impact.
Designing Interfaces with User Behavior in Mind
The discussion highlights the importance of designing interfaces that consider human behavior. It emphasizes the need to bridge the gap between technology and people, ensuring that decisions around technology reflect user needs and potential consequences. The TBD compass, a decision-making matrix, helps guide businesses in making the right bets and evaluating investments based on technology's capabilities and user behavior.
Understanding the Dynamics of Technology Innovation
The podcast delves into the dynamics of technology innovation and the challenges it presents. It emphasizes the need for businesses to understand the underlying trends and indicators, rather than simply jumping on the bandwagon. The discussion also emphasizes the importance of considering human behavior and limitations when introducing new technologies.
The Impact of Technology on Different User Groups
The episode highlights the importance of considering different user groups when designing technology interfaces. It raises insights into how certain demographics, such as older adults, may have specific needs and limitations that should be taken into account. It also touches on how companies like Amazon leverage technology and user behavior to drive innovation and enhance user experiences.
Creating a Collaborative Mindset for Leadership
The speaker emphasizes the importance of leaders thinking bigger and thinking collaboratively. They highlight the value of collaboration in building bridges and becoming stronger together. The speaker advocates for leaders to break out of their comfort zones and embrace innovation and collaboration as essential components for success.
The Unique Format and Benefits of TBD Conference
The TBD Conference offers a refreshing and unconventional format, different from traditional conferences. It features short, punchy presentations from a diverse range of experts, encouraging listeners to explore new ideas and perspectives. The conference incorporates innovative elements like scent priming to enhance memory retention and interactive activities to engage participants. The speaker emphasizes the authenticity and intentionality of the event, with partners instead of sponsors, ensuring high-quality experiences for attendees and creating opportunities for inspiration and fresh approaches.
What do technology, behaviour and data have in common? My guest, Paul Armstrong, runs a conference called TBD and is a thought leader in how the three topics interconnect. As technology becomes smarter and more pervasive, what does that mean for human decision-making and human risk?
Paul runs HERE/FORTH, an emerging technology advisory firm that works with a number of high-profile clients. As well as working in the technology industry in both the US and the UK, he has also written a book called "Disruptive Technologies” — the new revised version is just about to be published — and created the TBD Conference, an annual showcase of subjects relevant to technology, behaviour and data. In our discussion, Paul talks about how the conference came about.
Finally, to pre-order my new book, 'Humanized Rules: Bringing Behavioural Science to Ethics & Compliance', visit https://www.linktr.ee/humanizingrules. Keep your receipt, and you’ll get access to exclusive content and events.
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