The Game with Alex Hormozi Your Business Is NOT What You Think It is | Ep 724
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Jun 14, 2024 Dive into the real essence of business as Alex uncovers core elements like sales, marketing, and distribution. Learn from a variety of case studies, including insights from the gym and software industries. Discover the difference between 'good hard' and 'bad hard' decisions that entrepreneurs must navigate. Get inspired by the pivot strategies of a canned cocktail business and understand the power of repeat customers. This episode provides crucial lessons for anyone looking to elevate their entrepreneurial journey.
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The Real Gym Business
- The gym business isn't about results or workouts.
- It's about sales and marketing to get people in the door.
Supplement Business Realities
- The supplement business isn't solely about product quality or ingredients.
- It's primarily driven by brand, media, and distribution, especially for non-flavored products.
From Gyms to Cleaning: A Talent Tale
- A gym owner successfully transitioned into the cleaning business using his marketing skills.
- He later discovered the true challenge wasn't sales, but recruiting and training reliable cleaning staff.