The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)
Dec 2, 2025
37:55
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Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day.