EP 350: 2022 Marketing trends (PART 2) with Drew McLellan

This week on Building a Better Agency, we’re jumping right back into our breakdown of 2022 Marketing Trends. Last time, we talked about noticeable trends in agency spending, shifting client expectations, and not missing out on opportunities for business development. This time, we’re taking things a bit closer to home by talking about trends we’re seeing in our own marketing tactics, in our employees, and in ourselves as agency owners.

If you didn’t catch Part 1 of this conversation during our last solocast episode (#345) — no worries! There’s still plenty of time to go back and catch up. Then join us here for Part 2 of our discussion on the industry trends, insights, and predictions that agency owners should know about before entering the second half of the year.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• The marketing trends we’re seeing with agency owners, employees, and tactics
• Why agency owners across the board are so dang exhausted (nope, it’s not just you!)
• Why Drew believes that agency owners aren’t just tired, but tired of being afraid
• Where are agencies at with the whole “work from home” situation? What’s working and what isn’t?
• Why employees have never been more expensive than they are right now — and when that pendulum will swing back.
• Which marketing and sales tactics are working best for agencies right now