Business Wars Beyond Meat vs Impossible Burger | Pressure Cooker | 1
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Oct 16, 2024 In 2008, two innovators named Brown, unaware of each other's endeavors, aimed to tackle climate change through plant-based meat. Beyond Meat’s first breakthrough was a fake chicken strip, while Impossible Foods emerged two years later, igniting a fierce rivalry. The podcast dives into the pioneers' backgrounds, their sustainability missions, and the challenges they faced. Innovations like engineered yeast for flavor and groundbreaking taste tests reveal the competitive spirit driving the plant-based meat revolution.
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Chestnut's Ban
- George Shea, commissioner of Major League Eating, bans Joey Chestnut from the hot dog eating contest.
- Chestnut's endorsement of Impossible Foods, a plant-based meat brand, clashes with the contest's beef-only focus.
Plant-Based Meat Boom and Bust
- Plant-based meat exploded in popularity around 2013 with Beyond Meat's chicken strips and Beyond Burger.
- Impossible Foods followed suit, leading to rapid market growth, but high costs now threaten both companies.
Ethan Brown's Inspiration
- Ethan Brown, while working for a fuel cell company, is bothered by his meat-eating colleagues.
- Their indifference to the environmental impact of meat inspires him to explore meat alternatives.