The Product Manager How to Succeed in a Feature Factory as a Product Manager (with Aakash Gupta, The Product Growth Guy)
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May 14, 2024 
Product Leader Aakash Gupta discusses strategies for success in a 'Feature Factory' for product managers. They cover challenges faced, embracing the factory setting, key practices, relationship building at Epic Games, and avoiding common pitfalls.
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Feature Factory Defined
- A feature factory prioritizes shipping features over solving real user needs.
- Recognize the pattern early to choose how you respond in your role.
Top-Down Pressure Drives Factories
- Feature factories often arise when executives reclaim control over roadmaps.
- Top-down pressure undermines empowered PM decision-making.
Embrace The Factory
- If you're inside a feature factory, acknowledge it instead of resisting.
- Surrendering lets you adapt tactics to succeed where you have influence.