

#137 - Startup School Podcast Preview with Kevin Hale
Jul 31, 2019
Get ready to dive into the essentials of evaluating startup ideas! Learn how to frame your concept as a hypothesis and the importance of identifying the right problems to solve. Discover how a founder's unique advantages and product excellence can attract investors and drive growth. The conversation also highlights effective strategies for sustainable growth, emphasizing organic acquisition methods and the power of storytelling. Real-world examples illustrate key points, making this a must-listen for aspiring entrepreneurs!
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Good Problem Characteristics
- Focus on problems that are popular, growing, urgent, expensive, mandatory, or frequent.
- The ideal problem has at least one of these characteristics, or even multiple.
Frequency is Key
- Frequent problems provide more conversion opportunities.
- Users need motivation, ability (your solution), and a trigger to change behavior.
Problem-First Approach
- Don't start with a solution and then search for a problem (SISP).
- Begin with a problem and then find the best solution.