The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 424: Vista Social: Building a Million-Dollar SaaS in a Crowded Market - with Vitaly Veksler
Jan 2, 2025
Vitaly Veksler, Founder and CEO of Vista Social, shares insights from his journey of building a social media management platform. He discusses the critical lessons learned about productivity and growth from his previous ventures. Vitaly elaborates on the challenges of transitioning from a corporate job to full-time entrepreneurship and the essential strategies for product development. He emphasizes understanding customer needs and adapting to market demands, offering a roadmap for success in a competitive landscape.
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Vitaly's SaaS Journey
- Vitaly Veksler, founder of Vista Social, first built Social Report, a social media management tool, in 2010.
- He sold it in 2019 and launched Vista Social in 2020 in a more competitive market.
Overconfidence as a Hindrance
- Vitaly's initial struggle with Social Report stemmed from a lack of business experience, despite his technical expertise.
- Overconfidence hindered his ability to adapt and learn essential business skills like marketing and customer support.
Focusing on Analytics
- Vitaly initially focused on analytics because a marketer friend mentioned the need for social media measurement tools.
- This led to the name Social Report, but it turned out customers needed a complete social media management solution, not just analytics.
