Schauer Thoughts Let’s Breakdown the Matt Rife, E.L.F. Cosmetics “Rage Bait” CamPAIN
This week we’re getting into the psychology, strategy, and *alleged* manipulation tactics of E.L.F. Cosmetic’s latest beauty campaign featuring *womp womp* Matt Rife. Come bare faced or use a good setting spray because the communal Schauer is hot this week and methods to conceal will be tested and removed.
My Substack: https://substack.com/@sarahschauer?utm_source=user-menu
Resources:
Flow - Mihaly Csikszemtmihalyi
The Science of Revenge - James Kimmel, Jr. JD
How Emotions Are Made - Lisa Feldman Barrett
Between Us: How Cultures Create Emotions - Batja Mesquita
Lying: Moral Choice in Public and Private Life - Sissela Bok
Bargaining for Advantage: Negotiation Strategies for Reasonable People - G. Richard Shell
Why It’s So Hard to Ask for Help
https://www.psychologytoday.com/us/blog/passion/202308/why-its-so-hard-to-ask-for-help
Exclusive: The Story Behind ELF’s Controversial Matt Rife Campaign
Paltering
https://en.wikipedia.org/wiki/Paltering
Evidence of paltering
Who does nostalgia speak to?
Elf Cosmetics Puts Beauty Prices on Trial After Raising Its Own
ELF Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal
Jester’s Privilege
https://ludwig.guru/blog/the-jesters-privilege-or-the-power-of-being-unheard/
Learn more about your ad choices. Visit podcastchoices.com/adchoices