2% With Michael Easter

Ozempic: A surprising side effect

Jan 13, 2025
GLP-1 drugs are taking the U.S. by storm, making 12.5% of Americans curious about them. These medications don’t just help with weight loss; they also significantly alter shopping habits. A Cornell study reveals users are spending less on junk food and opting for healthier options instead. This shift could reshape how the food industry markets its products. Dive into the fascinating implications of these changes on health and consumer behavior!
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INSIGHT

GLP-1s Changing Food Purchasing

  • GLP-1 drugs like Ozempic and Wegovy are changing consumer food purchasing behaviors.
  • Researchers at Cornell are studying these changes and their impact on the food industry.
INSIGHT

Data Collection Method

  • Researchers partnered with Numerator to access data on American household purchases.
  • Numerator's data includes information about shopping trips, items purchased, and household demographics.
INSIGHT

Study Design

  • The study included control households to isolate the impact of GLP-1s on purchasing changes.
  • The study focused on households with GLP-1 users for at least six months and separated data based on drug usage.
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