The Logistics of Logistics Investing in Future Sales with Michelle LeBlanc
Michelle LeBlanc and Joe Lynch discuss investing in future sales. Michelle is the CEO and Founder of Drop & Hook Content, a social media and content marketing agency purpose-built for the transportation and logistics industry.
About Michelle LeBlancDrop & Hook CEO and Founder Michelle LeBlanc has been a marketing professional for over a decade and has specialized in work with transportation and logistics companies since 2014. Over that time she has worked with a range of startups, local businesses, and Fortune 500 brands, including TFI International, CFI, Wreaths Across America, Imaginnovate, Fleet Enable, IMC Companies, Core-Mark International/Performance Foods Group, and PalletTrader/Bettaway Logistics. She has been a featured speaker on social media and content marketing at a range of industry events and currently serves on the board of the Transportation Marketing & Sales Association.
About Drop & HookDrop & Hook is a social media and content marketing agency purpose-built for the transportation and logistics industry. When you work with drop & hook, you can count on our team to bring more than a decade of industry experience to the conversation. We're experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. But more importantly, we're good listeners. We'll take the time to learn your business, get to know your unique audience and develop your brand's voice. Then we'll build the solutions you need to know that social media and content marketing are simply handled.
Key Takeaways: Investing in Future Sales- Michelle LeBlanc is the CEO and Founder of Drop & Hook Content, a social media and content marketing agency purpose-built for the transportation and logistics industry.
- Drop & Hook is a content marketing agency that specializes in social media and community management.
- The company has over a decade of experience in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb.
- Drop & Hook Content is known for being good listeners and taking the time to learn their clients' businesses, unique audiences, and brand voices.
- The company offers a range of services, including community management, influencer marketing, user-generated content, social media strategy, paid social, creative concepting, content and copy creation, inbound and marketing automation, and social media training.
- Drop & Hook Content believes that great stories are what tie all marketing efforts together and can help clients identify and serve those stories to the right audience.
- The company offers a six to eight-week discovery project to define clients' social media and content strategies.
- Drop & Hook Content provides creative campaign concepts that can be extended across multiple channels and platforms for a fully integrated experience.
- The company offers community management services, including inbound message monitoring and response, reputation and review management, group moderation, or message scheduling and publishing.
- Drop & Hook Content provides copywriting and content production services for paid advertising copy, organic social media post copy, blog posts, email marketing, newsletters, and more.