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This Week in Startups

Airtable CEO Howie Liu on pivoting from blitzscaling to profits, AI applications, and more | E1838

Nov 1, 2023
57:34
Snipd AI
Airtable CEO Howie Liu joins Jason to discuss his philosophy of product-led growth, bridging the gap between spreadsheets and purpose-driven apps. They also explore transitioning from hyper-growth to profitability, hiring strategies, blitz scaling, connecting kitchen staff with customer reactions, pricing, SSO, AI integration in product development, using AI tools to enhance writing skills, and the convenience of modern products and starting a business.
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Podcast summary created with Snipd AI

Quick takeaways

  • Airtable focuses on product-led growth to drive organic virality and empower companies and individuals to build useful business apps.
  • After blitz scaling, Airtable adopted a lean and focused approach, aligning product pillars with revenue-generating segments to build a high-quality business.

Deep dives

Airtable: Building a Lego Kit for Business Apps

Airtable is a platform that allows users to build useful business apps in a Lego-like fashion. The company focuses on product-led growth (PLG), which involves building an awesome product that can drive organic virality. While PLG was initially met with skepticism, Airtable has seen success with bottom-up adoption and organic growth. The company's goal is to empower every company and individual to build useful business apps with their platform. They aim to provide AI-enhanced features and make the product as easy to use as a spreadsheet while offering more value for building workflows and managing data. Airtable has seen high double-digit growth, and is now profitable with a significant amount of funding in the bank.

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