This Week in Startups
Airtable CEO Howie Liu on pivoting from blitzscaling to profits, AI applications, and more | E1838
Nov 1, 2023
Howie Liu, CEO of Airtable and a leader in product-led growth, shares insights on navigating the evolving tech landscape. He discusses the transition from blitzscaling to prioritizing profitability while maintaining user-centric innovation. Liu emphasizes the importance of transparency in corporate communications amidst misinformation. He also explores the transformative role of AI in business efficiency and customer support, and how it can enhance the user experience by bridging the gap between simple tools and complex applications.
57:34
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Quick takeaways
- Airtable focuses on product-led growth to drive organic virality and empower companies and individuals to build useful business apps.
- After blitz scaling, Airtable adopted a lean and focused approach, aligning product pillars with revenue-generating segments to build a high-quality business.
Deep dives
Airtable: Building a Lego Kit for Business Apps
Airtable is a platform that allows users to build useful business apps in a Lego-like fashion. The company focuses on product-led growth (PLG), which involves building an awesome product that can drive organic virality. While PLG was initially met with skepticism, Airtable has seen success with bottom-up adoption and organic growth. The company's goal is to empower every company and individual to build useful business apps with their platform. They aim to provide AI-enhanced features and make the product as easy to use as a spreadsheet while offering more value for building workflows and managing data. Airtable has seen high double-digit growth, and is now profitable with a significant amount of funding in the bank.
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