Bridge the Gap™ by Revenue Reimagined Episode #129 2025 GTM Mistakes & What Not To Take Into 2026 (Year-End Recap) with Dale Zwizinski
Dec 31, 2025
Explore the fallout of the AI hype in 2025 and why focusing on outcomes is crucial. Discover the dangers of spam outreach and the importance of niche marketing. Learn how pipeline panic can derail growth and why foundational strategies still prevail amidst uncertainty. The discussion touches on leveraging deep discovery and problem-led messaging to close deals. Finally, predictions for 2026 highlight the rise of customer success roles and the need for leaders fluent in LLMs.
AI Snips
Chapters
Transcript
Episode notes
AI Hype Fell Short Without Outcomes
- AI hype crashed because most teams skipped outcomes and guardrails.
- Without clear outcomes and humans-in-the-loop, AI becomes marketing noise.
Create An AI Charter Before You Build
- Test AI with rapid prototyping and then map how to deploy it thoughtfully.
- Create an AI charter to identify which parts of your process should be automated and which need humans.
Master Precise Prompting
- Improve prompts: be specific, give context, and state precise outputs.
- Good prompts unlock AI for complex tasks like Excel models and nine-box job definitions.