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In this episode of Real Relationships Real Revenue, we are continuing our series on how you can use your book to grow your business. I sat down with Chad Cannon. He is a return guest and he’s here to give us some real-life case studies of how people have used their books to grow their business.  Chad has more insight than anyone I know on how to take a book and actually build your book of business with it so I am excited to share this conversation with you. 

Topics We Cover in This Episode: 

• Why a book is the best business card you could have 

• The number one word-of-mouth marketing tool you can use

• The one thing you need to remember when deciding what book to write

• What to remember if you want to write a great book

• Some authors who utilized their books to massively grow their business

• The truth about how long your book should be in order to be successful

• The difference between how I used The Snowball System and Give to Grow

• The number one way to get someone who wants to work with you from your book 

• How to make it really easy for your reader to reach out to you

A book is the number one word-of-mouth marketing tool in the world, and I hope this episode gave you some inspiration! 

If you want to learn more, check out StoryBrand, Building a Story Brand, and Marketing Made Simple for a directory of certified coaches who can help you. 

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Check out the 5 Minute Marketing Makeover 

Check out Marketing Made Simple 

Check out Building a StoryBrand 

Learn more about StoryBrand