Making It with Jon Davids 184 - How To Build a Restaurant In 2025 | Brooklyn Dumpling Shop
Apr 11, 2025
In this discussion, Jeff Galletly, Chairman and CEO of Brooklyn Dumpling Shop, shares his fascinating journey from management consultant to leading a dumpling revolution. He dives into the challenges of brand awareness and consumer education in the food industry. Jeff also explores how unique marketing strategies and localized engagement play crucial roles in shifting perceptions about dumplings. Additionally, he reveals the importance of empathy and hands-on learning while navigating growth and supporting franchisees in a competitive marketplace.
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Jeff Galletly's Career Journey
- Jeff Galletly transitioned from management consulting to PepsiCo, then private equity, and finally to Restaurant Brands International (RBI).
- He gained broad experience in strategy, marketing, and operations before becoming CEO of Brooklyn Dumpling Shop.
Value of Consulting Perspective
- Consulting provides a high-level strategic overview but relies on data, industry knowledge, and objectivity.
- Consultants can help companies make thoughtful, long-term growth decisions which internal teams might miss due to attachment.
Unexpected Rise to Operations Head
- Jeff was unexpectedly appointed head of North American operations at RBI after working in marketing.
- He learned operations firsthand by spending time in restaurants and valued franchisees' experiential knowledge.
