184 - How To Build a Restaurant In 2025 | Brooklyn Dumpling Shop
Apr 11, 2025
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In this discussion, Jeff Galletly, Chairman and CEO of Brooklyn Dumpling Shop, shares his fascinating journey from management consultant to leading a dumpling revolution. He dives into the challenges of brand awareness and consumer education in the food industry. Jeff also explores how unique marketing strategies and localized engagement play crucial roles in shifting perceptions about dumplings. Additionally, he reveals the importance of empathy and hands-on learning while navigating growth and supporting franchisees in a competitive marketplace.
Jeff Galletly's transition from management consulting to food entrepreneurship demonstrates the importance of diverse experiences in business leadership.
Brooklyn Dumpling Shop's unique growth strategy leverages strategic partnerships and community engagement to enhance brand visibility and consumer loyalty.
The company's focus on operational agility and innovative thinking is crucial for navigating challenges in the fast-paced food industry while scaling.
Deep dives
Jeff Gallitly's Career Journey
The background of Jeff Gallitly highlights a progression from management consulting to the food industry, showcasing a keen understanding of consumer goods. Gallitly transitioned from corporate strategy roles at PepsiCo to a focus on marketing and operations within the restaurant sector at Restaurant Brands International (RBI). His experience spanned multiple roles, emphasizing both strategic thinking and hands-on management. This diverse career path equipped him with essential skills for navigating and growing a fast-paced business environment.
Winning the Market with Brooklyn Dumpling Shop
Brooklyn Dumpling Shop has shown rapid growth since its inception, capitalizing on the demand for innovative food concepts in the fast-casual dining segment. With its roots in a popular New York restaurant, the brand has leveraged strategic partnerships, such as one with Yankee Stadium, to expand its presence and reach new consumers. The business model includes not only restaurant locations but also grocery store distribution, positioning it as a versatile player in both food service and consumer packaged goods markets. This multifaceted approach enables Brooklyn Dumpling Shop to tap into multiple revenue streams simultaneously.
Building a Brand Through Community Engagement
A key focus for the Brooklyn Dumpling Shop is engaging with local communities to build brand recognition and loyalty. Sampling products at events and in-store demos has proven effective in generating consumer interest and feedback, allowing the brand to refine its offerings. As consumers try the dumplings first-hand, the goal is to convert their initial curiosity into a long-term preference. By prioritizing local marketing efforts and community-driven strategies, the brand aims to cultivate a loyal customer base and gain traction in various markets.
Navigating Entrepreneurial Challenges
Transitioning from a corporate environment to a fast-growing startup poses unique challenges, particularly in resource management and operational efficiency. Gallitly emphasizes the need for ruthless prioritization when faced with numerous opportunities and the potential for rapid expansion. By fostering a nimble team culture that values innovative thinking and quick decision-making, the company strives to remain agile. This adaptability is crucial as the brand continues to scale and navigate the ever-changing landscape of the food industry.
Future Vision and Growth Trajectory
Looking ahead, Brooklyn Dumpling Shop aims to double its locations within the year while ensuring operational excellence at all franchise units. Continued success in the food service and consumer product segments is vital for long-term growth, supported by strategic partnerships and strong marketing initiatives. This expansion strategy reflects a commitment to building a recognized brand while also providing robust support for franchisees. By maintaining a focus on quality and innovation, the company is poised for significant growth and a strong market presence in the coming years.
Get JD's new playbook Social Media Selling Machinehere. Today, Jon talks with Jeff Galletly, chairman and CEO of Brooklyn Dumpling Shop. How did Jeff transition from management consulting, PepsiCo, and Restaurant Brands International to leading a growing dumpling empire? Tune is to find out all that and more.
